GoDaddy changed its mind about supporting SOPA... Bad PR (or at least *more* of it) and the rush of folks ditching for companies opposed to the blacklist bill
well in advance of the proposed
12/29 date to leave GoDaddy probably had a little bit to do with that.
There are still many companies that support the bill (
Wednesday's list is here, hasn't been updated to reflect GoDaddy's shift), and some of them might be "too big to boycott" (as JP Barlow put it)... but none of them are too big to completely ignore public opinion.
Personally, I don't think Mastercard and Visa are too big to boycott, at least in part... I don't know about you all, but I own too much damn plastic and am in the process of slowly cutting back to one "emergency card" and maybe one "daily use" card (and, no, I don't use all the plastic I own - it's another reason I'm cutting back). I'll happily write a letter to both behemoths stating that I'm cutting back in part because of the irregularities in the banking industry over the last couple of years (several of my card-issuing banks have been implicated in unsavory dealings), but that their support of a bill that will actually make the internet
less secure is hastening my process of weaning myself off the use of plastic entirely.
I may or may not send polite and slightly puzzled letters to the cosmetics companies on that list, asking why they're supporting bad internet legislation... But I'm not a heavy customer of any of them, don't feel that "threatening to leave forever" is particularly useful.